Campaign Design by Ryan Romanes & Jiani Lu

Campaign Design by Ryan Romanes & Jiani Lu

This is the official ING 2016 Campaign and it turned out beautifully. Art Direction and video editing by Ryan Romanes, photography and graphic design by Jiani Lu. More about ING here.

"Following the success of the first creative conference initiated by -ING, an organization based in Dubai that coordinates design events, we were asked to develop a series of photos that would act as the foundation of the 2016 conference campaign. We referred back to the 2015 campaign imagery which featured dynamic exploding colours against open natural landscapes true to the region’s location. These elements of bold vibrant colours, surreal compositions and natural backdrops were visual characteristics we aimed to connect through to this succeeding conference. The photos were captured in settings that resonate with the region and local residence. We Identified authentic landscapes - avoiding typical touristic Dubai spots and opting for boundless sand-dunes and mountainous barrens. A colourful selection of sheen fabrics were adopted for the photos that involved hundreds of attempts in throwing fabrics up in the air to capture a large spectrum of dynamic shapes and forms. The final images are a result of multiple takes layered in surreal compositions."