The New Way Kids Learn About Color with Nameless Paints

Ima Moteki, a design duo in Japan, has created a set of Nameless Paints that to help children learn and think about color. Nameless Paints was designed to represent colors without labels. Instead of giving each shade a specific name, various circles represent primary colors. Yusuke Imai and Ayami Moteki, believe that color labels are problematic. “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” said Imai.